- single image header
- simplistic layout
- gridded structure (below header)
- simplistic imagery
- minimal amount of animation
- designers
- companies looking for designers / firms
- people who browse for aesthetic design
< SirinLabs
< Minimum
< The District
- majority of page is multipurpose gridded icons
- no need to be symmetrical
- sells ideas, experiences, portfolios or products
- easy to use layout
- possible clients
- shoppers
- information seekers
<Camp Pacific
< CFE Clothing
< Buffalo
- large amounts of motion
- simplistic, interactive elements
- viewport: full pages
- animation and transition heavy
- filmographers
- interactive designers | visual effects creators
- appreciate design more than text content
< Moscow Times
< NoFormat
< Resn